Tullamore Dew 10 Year Old Reserve
27 August, 2008
Page 14
Brand owner C&C International
Produced in Ireland
Size 70cl
Price US$35
Abv 40
Markets US, Europe
Contact C&C +353 1 616 1100
The Tullamore Dew Irish whiskey range has been extended to include a 10 Year Old Reserve blend for limited distribution only.
It is a triple distilled, smooth and well- balanced blend that has been aged in Spanish and American Oak casks for a minimum of 10 years. Its nose is fresh, malty and woody with citrus notes, while the whiskey itself is medium-bodied with balanced flavours of malt and spice, wood and vanilla. The new product is positioned between the company's standard Tullamore Dew, now the world's second largest Irish whiskey brand, and multiple award-winning 12 Year Old.
"With the huge growth in appreciation of Irish whiskey, there is a real aged blend trend being driven by consumers looking to trade up," says C&C International's marketing manager, Ann O'Leary.
Stocks of the new 10 Year Old Reserve are being rolled out in the US and a select number of European markets.
Produced in Ireland
Size 70cl
Price US$35
Abv 40
Markets US, Europe
Contact C&C +353 1 616 1100
The Tullamore Dew Irish whiskey range has been extended to include a 10 Year Old Reserve blend for limited distribution only.
It is a triple distilled, smooth and well- balanced blend that has been aged in Spanish and American Oak casks for a minimum of 10 years. Its nose is fresh, malty and woody with citrus notes, while the whiskey itself is medium-bodied with balanced flavours of malt and spice, wood and vanilla. The new product is positioned between the company's standard Tullamore Dew, now the world's second largest Irish whiskey brand, and multiple award-winning 12 Year Old.
"With the huge growth in appreciation of Irish whiskey, there is a real aged blend trend being driven by consumers looking to trade up," says C&C International's marketing manager, Ann O'Leary.
Stocks of the new 10 Year Old Reserve are being rolled out in the US and a select number of European markets.