The research has revealed that draught sales of Birra Moretti have grown over the last quarter, increasing 9.6% compared to the previous year, with total sales for this period hitting £246.7m.
Veronica Sica, beer brands unit director at Heineken UK, said: “The continuing rise in popularity of Birra Moretti reflects the increased importance of great quality experiences, and therefore a willingness to pay more for them. As beer drinkers continue to prioritise quality experiences in pubs, bars and restaurants, the value this premium Italian lager offers is clear.”
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