on 30 November, 2016
So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.
Birra Moretti overtakes Carling as UK’s best-selling draught
22 August, 2024
Italian lager Birra Moretti has overtaken Carling to become the best-selling draught lager in the UK, research from CGA finds.
Amstel trains focus on China
16 December, 2020
Heineken has unveiled plans to make Amstel one of the bestselling beer brands in the Chinese market.
Meantime links its beer with Brompton bikes
07 December, 2015
Meantime, the craft brewer, has linked with the iconic folding bicycle maker, Brompton, to launch a new limited edition lager.
SABMiller full year results
22 May, 2014
SABMiller, one of the world’s largest beers, has reported group revenue up 1% to US$34 million and profits before tax $4.8m, up 3% for the year ending March 31.
SABMiller reveals lager growth in Africa and Asia
19 October, 2010
SABMiller has recorded double-digit lager sales growth in its African and Asian markets
Brooklyn Lager launches in India
18 October, 2010
Brooklyn Brewery, New York’s craft beer company, has launched Brooklyn Lager and East India Pale Ale in India.
Digital Edition
Comment
Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
