Cuban rum brand Ron Santiago de Cuba has announced the appointment of Antonio Naranjo as new global brand ambassador.

Diageo has announced a new global brand director for Guinness. Oliver Loomes has been appointed to the role, following Brian Duffy’s promotion to global category director for beer.

Digital Edition

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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