‘Brewing for Impact’, an initiative that will see breweries from seven countries produce beer using the West African grain fonio, has launched.

This January, Everleaf non-alcoholic aperitif will be partnering with bars across the UK for its ‘Try January’ initiative, offering a complimentary cocktail to consumers.

The Drinks Trust has launched an Energy Crisis Fund to help hospitality members pay for their heating and electricity bills throughout the winter.

Nicaraguan rum brand, Flor de Caña, has announced the return of its Zero Waste Cocktail initiative, partnering with venues to produce cocktails made with ingredients derived from repurposed food scraps and leftovers.

Several high profile bars around the world have launched initiatives to raise funds for the victims in Ukraine following its invasion by Russian troops.

The Tales of the Cocktail Foundation has joined the Hospitality Recovery Coalition, which advocates for legislation to support the on-trade in light of the economic impacts of COVID-19.

BrewDog has launched a new initiative to plant one tree for every multipack of its flagship beers purchased throughout 2021.

A new initiative promises to transform shuttered British bars into click and collect food stores during the coronavirus crisis.

Pernod Ricard UK has unveiled an initiative titled ‘Building Premium Wine Brands’, to bring growth back to the UK light wine sector.