DISCUS updates advertising guidelines
02 June, 2011
The Distilled Spirits Council in the US (DISCUS) has increased the demographic placement standard in its Code of Responsible Advertising Practices. The change reflects the 2010 Census data, which shows that 71.6% of the US population is 21 years of age and older. The previous demographic was 70%.
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Sandy Hyslop
The vision behind Crystalgold
In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal’s Crystalgold.
