DJ designs Olmeca tequila bottle
20 September, 2011
Russia: Pernod Ricard has teamed up with DJ Ferry Corsten to launch a limited edition bottle of Olmeca tequila. The product will be exclusive to Russia, where Olmeca holds a 41% market share.
Madonna joins Smirnoff 'Nightlife' campaign
19 August, 2011
Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.
Jameson celebrates St Patrick with trio of promotions
09 March, 2011
Jameson has devised a trio of St Patrick’s day promotions, including a global music event, radio broadcast and a special edition bottle.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
