Yesterday (February 8) more than 5,000 Bacardi employees around the world finished work early to go for cocktails in more than 100 different bars.

Hamish Smith speaks to cocktail comp guru and global advocacy director at Bacardi, Jacob Briars, in San Francisco about creating classic cocktails and the business mechanism behind Bacardi Legacy. 

Team Italy has won the 2011 42 Below Cocktail World Cup.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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