Proximo Spirits relaunches 1800 tequila range
06 July, 2022
Proximo Spirits has undergone a brand relaunch for its 1800 Tequila range, revamping its packaging design in EMEA and APAC markets for its Silver, Coconut, Anejo & Reposado skews.
Malibu launches snow globe bottle in UK
06 October, 2011
Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.
Malibu adds Cranberry-Cherry to its range
21 April, 2011
Pernod Ricard US has announced that Malibu has added Cranberry-Cherry to its range of rum liqueurs, following a vote by consumers.
Pernod Ricard resumes Malibu supply
22 March, 2011
Europe: Pernod Ricard has resumed the supply of Malibu after stopping it due to a ‘fluctuation in the coconut flavour’.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
