Proximo Spirits relaunches 1800 tequila range
06 July, 2022
Proximo Spirits has undergone a brand relaunch for its 1800 Tequila range, revamping its packaging design in EMEA and APAC markets for its Silver, Coconut, Anejo & Reposado skews.
Malibu launches snow globe bottle in UK
06 October, 2011
Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.
Malibu adds Cranberry-Cherry to its range
21 April, 2011
Pernod Ricard US has announced that Malibu has added Cranberry-Cherry to its range of rum liqueurs, following a vote by consumers.
Pernod Ricard resumes Malibu supply
22 March, 2011
Europe: Pernod Ricard has resumed the supply of Malibu after stopping it due to a ‘fluctuation in the coconut flavour’.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
