US court dismisses Colombian lawsuit against Pernod Ricard
09 November, 2012
Pernod Ricard has announced that the lawsuit brought against the company, Diageo and Seagram in New York by a number of regional departments of Colombia, has been dismissed, without prejudice.
Canada: Corby sells Seagram Coolers brand
22 March, 2011
Canada: Brick Brewing Company has acquired the Canadian rights to the Seagram Coolers brand from Corby Distilleries. The transaction closed upon signing.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
