DJ David Guetta partners with Lyre’s non-alc
Drinks International can exclusively reveal that non-alcoholic spirits brand, Lyre’s, has appointed DJ David Guetta as global brand ambassador.
DJ Carl Cox joins team behind Islena
Spanish drinks group Vantguard has announced a three-way partnership with DJ Carl Cox and investment group B-Ikonik with Ibiza-inspired brand, Islena.
Gǒng at Shangri-La The Shard, London, has partnered with Diplomático Rum and Canaïma Gin this summer, two sustainable, smallbatch Latin American spirits brands.
Lyaness undergoes Tiki makeover for Trailer fundraiser
London’s Lyaness is due to host a Trailer Happiness-themed night on Tuesday 17 August in order to raise money for the iconic tiki bar’s refurbishment.
The Macallan Concept No.3 launches
Scotch whisky producer The Macallan has teamed up with esteemed graphic designer David Carson to launch a travel retail exclusive called Concept No. 3.
Jägermeister has launched a limited-edition #SaveTheNight bottle designed to support the bar trade in various key markets around the world.
DJ designs Olmeca tequila bottle
Russia: Pernod Ricard has teamed up with DJ Ferry Corsten to launch a limited edition bottle of Olmeca tequila. The product will be exclusive to Russia, where Olmeca holds a 41% market share.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
