Freixenet has entered the French sparkling wine category with the launch of two expressions immediately available in the UK.

Bacardi has appointed a new CEO, following the retirement of Séamus McBride.

Constellation Brands has named Jay Wright, currently president of its North American division, as its new chief operating officer (COO), effective immediately. In his new role, Wright will oversee marketing, sales and operations across the company. This is the first time Constellation Brands has appointed such a role and a statement from the company said “the creation of the COO role is the latest step in the company's evolution to further refine and streamline its organisation”.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook