The Ada Coleman Project partners with Athens Bar Show
28 October, 2024
The Ada Coleman Project has partnered with Athens Bar Show to bring a series of events led by 11 women from the global drinks industry.
China looks to sweet red and white wine
17 April, 2012
The Chinese wine market of the future will feature more white and sweet red wines, according to a report by Wine Intelligence.
Hennessy goes for Gold
19 November, 2010
UK: Hennessy will mark 54 years of continuous partnership - British racing’s longest commercial sponsorship - at this year’s Hennessy Gold Cup at Newbury Racecourse on November 27.
Smirnoff announces ‘nightlife exchange project’
25 October, 2010
Diageo brand Smirnoff has announced ‘country pairings’ for its global nightlife exchange project.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
