The Tequila Chamber (CNIT) is working on a campaign to develop China into the category’s number two export market, now that Chinese tequila-importation laws have been relaxed.

Jose Luis Leon became the first Mexican winner of the Tahona Society Cocktail Competition, having triumphed at the grand final at the Demetria Hotel in Guadalajara, Mexico, on Friday (September 27).

The tequila industry's agave crisis, which has seen prices rocket 500% in two years due to a shortage of supply, is likely to continue for another five years, according to Jesús Hernández, master distiller of Olmeca.

Popularity comes with a price for the agave plant. Lucy Britner puts tequila under the microscope

Pernod Ricard USA is rolling out the distribution of its Olmeca Altos tequila brand.

Pernod Ricard is rolling out its Olmeca tequila liqueurs in South Africa.

Russia: Pernod Ricard has teamed up with DJ Ferry Corsten to launch a limited edition bottle of Olmeca tequila. The product will be exclusive to Russia, where Olmeca holds a 41% market share.

Pernod Ricard has appointed bartender and 'tequila expert' Matthias Lataille as UK ambassador for Olmeca Altos.

Pernod Ricard brand Olmeca has announced a partnership with tequila ambassador and Mexican restaurant-bar owner Tomas Estes.

Pernod Ricard, with its Olmeca tequila brand, has announced the winner of the Tahona Society Margarita contest.