Sohee Park and Harin Kil of Bar Cham in South Korea have won the Live Naked Bar Swap competition for 2024.

Label 5 Scotch Whisky plans to reinforce its ‘Glocal’ marketing campaign throughout 2024 with a wide range of activations in its priority global markets.

The world’s leading premium mixer brand, Fever-Tree, has become available in South Korea for the first time.

Attracting younger wine drinkers and in-country representation is key to success in Asia, says research commissioned by Messe Düsseldorf, the company behind ProWein.

South Korea scotch whisky producer, Hiscot Ltd has merged fully with Korean brewing company,Hite-Jinro Group Co Ltd.

The emerging South Korean market could boost the fortunes of wine importers, according to research by Wine Intelligence.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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