RumFest will return in person with a real life event for 2021 taking place between 15-17th October in London.

The Rise of DTC Sales

02 September, 2021

The Covid-19 pandemic has inspired drinks producers across the world to significantly ramp up their focus on direct-to-consumer (DTC) sales.

A direct-to-consumer site allowed AB InBev’s global investment and innovation group to continue gathering vital consumer feedback during the Covid-19 pandemic.

Diageo expects direct-to-consumer sales to grow rapidly and emerge as an important part of the business in the years ahead.

Leading Chilean wine brand Casillero del Diablo is expanding into Spain by launching a Tempranillo from Cariñena.

Drinks International caught up with Becky Davies, head of commercial at Ten Locks, to learn more about the firm's plans to kickstart a defining era for tequila in the UK.

Picture this scenario: a world-famous alcoholic drinks brand launches what it calls a “Tequila-flavoured” product, with the aim of persuading consumers that they are enjoying a drink with the purest expression of the country of Mexico.

Global drinks industry data provider IWSR has purchased consumer insights firm Wine Intelligence for an undisclosed sum.

BrewDog has launched a craft beer advent calendar with support from DS Smith and Glenhaze.

The language of rum

23 July, 2020

Language has immense power. It can start wars and broker peace; it can convey truth and espouse lies; it can lead to both understanding and misunderstanding. For rum, semantics is a particularly sore subject.

The US off-trade has seen soaring sales of wine, spirits and beer as shoppers stocked up ahead of a lengthy coronavirus lockdown, according to Nielsen stats.

India comes in from the cold

02 February, 2018

Indian whisky producers are becoming increasingly confident as drinkers recognise the spirits for their quality. now, says Dominic Roskrow, they’re set to take the next step up.

Sherry is changing with a new, evolving consumer base, according to sherry's Consejo Regulador.

There is an astonishing level of consumer confusion in an increasingly proliferated wine industry, according to wine consultant Mike Paul.

US consumer goods company Rok Stars has stuck a deal with Castle Trade Services to launch its recently acquired Oval vodka in the UK.

Deep discounting on wine by UK retailers may be having less impact on consumer behaviour, according to a new report

Jameson hits 3 million cases

08 December, 2010

Jameson has reached three million nine litre case sales (MAT ending October 31). According to the brand, growth in the US, Jameson’s largest export market, contributed to its milestone success, with one million cases sold.

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Nick Strangeway

Could bars be no-phone zones?

For about six hours in early October the world was brought to a standstill. However, it wasn’t the outbreak of a global pandemic that spread panic, but the simultaneous crash of Facebook, WhatsApp and Instagram.

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