Jägermeister has launched a coffee-dispensing billboard in London to promote its Cold Brew coffee liqueur.
Patron ramps up marketing in South Africa
17 August, 2011
South Africa: Patron has launched its first billboard campaign outside of the US.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
