The European Forum for Responsible Drinking (EFRD) has launched a web-campaign to promote responsible marketing practices for alcoholic beverages. The objective is to explain in plain language how EU-wide codes of advertising should be applied.
Philippines spirits tax appeal rejected
The European Union and the US Distilled Spirits Council (DISCUS) have welcomed a decision that finds the Philippines to be in breach of trade rules when it comes to tax on imported spirits.
Scotch Whisky Association goes to Brazil
A 56% increase in exports confirmed Scotch whisky’s growing popularity in Brazil in 2009, according to new figures published by the UK-based Scotch Whisky Association (SWA).
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Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
