Diageo launches The Balance Challenge to promote responsible drinking
03 December, 2020
Diageo has launched an Instagram filter that encourages social media users to moderate alcohol consumption by switching to water instead.
A drink a day could keep the doctor away
23 February, 2011
Moderate drinking can help prevent heart disease, according to a new report in the British Medical Journal. The report, which is a review of research published over 30 years, said individuals who drink alcohol in moderation are less likely to develop heart disease compared to non-drinkers.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
