Women Leading Rum has announced the expansion of its organisation to now include those involved in spirits, becoming Women Leading Rum & Spirits.

London Cocktail Week begins this Thursday, October 13, running for 11 days, incorporating two weekends, the festival will see 350 bars involved and four Little Cocktail Villages spread across the capital. 

Picture this scenario: a world-famous alcoholic drinks brand launches what it calls a “Tequila-flavoured” product, with the aim of persuading consumers that they are enjoying a drink with the purest expression of the country of Mexico.

The Australian wine market faces tough challenges ahead because of a growing reliance on discounting, according to Wine Intelligence.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

Instagram

Facebook