London Cocktail Week begins this Thursday, October 13, running for 11 days, incorporating two weekends, the festival will see 350 bars involved and four Little Cocktail Villages spread across the capital. 

Picture this scenario: a world-famous alcoholic drinks brand launches what it calls a “Tequila-flavoured” product, with the aim of persuading consumers that they are enjoying a drink with the purest expression of the country of Mexico.

The Australian wine market faces tough challenges ahead because of a growing reliance on discounting, according to Wine Intelligence.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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