London Cocktail Week begins this Thursday, October 13, running for 11 days, incorporating two weekends, the festival will see 350 bars involved and four Little Cocktail Villages spread across the capital. 

Picture this scenario: a world-famous alcoholic drinks brand launches what it calls a “Tequila-flavoured” product, with the aim of persuading consumers that they are enjoying a drink with the purest expression of the country of Mexico.

The Australian wine market faces tough challenges ahead because of a growing reliance on discounting, according to Wine Intelligence.

Digital Edition

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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