Edrington launches smokier Black Grouse whisky
20 September, 2011
The Edrington Group is to launch a smokier expression of its Black Grouse whisky.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
