London Wine Fair moves to June to avoid Prowein clash
The London Wine Fair will now take place from June 7-9 in order to avoid a direct clash with Prowein.
London Wine Fair slams "extremely aggressive" move from Prowein amid clash of dates
London Wine Fair director Hannah Tovey has branded Prowein's decision to move the Dusseldorf-based show to May "a direct attack" on the UK drinks trade.
The Rise of DTC Sales
The Covid-19 pandemic has inspired drinks producers across the world to significantly ramp up their focus on direct-to-consumer (DTC) sales.
Diageo sees a strong future for direct-to-consumer sales
Diageo expects direct-to-consumer sales to grow rapidly and emerge as an important part of the business in the years ahead.
DISCUS issues digital marketing guidelines to brands
The Distilled Spirits Council of the US (DISCUS) and the European Forum for Responsible Drinking have issued guidelines for responsible alcohol advertising and marketing.
Digital Edition
Comment
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
