Heineken has launched its wheat beer brand, Edelweiss, into new markets across Asia-Pacific alongside a new TV ad campaign.

Online retailer Master of Malt has unveiled three key trends that could define the spirits industry during the next year.

Pernod Ricard has announced a new multi-million-pound marketing campaign for Beefeater starting on 19 April targeting 25-34-year-olds.

The sixth edition of Asia’s 50 Best Bars, sponsored by Perrier, will be announced in a virtual ceremony on 6 May.

Freixenet Copestick cemented its status as the UK’s leading supplier of sparkling wine by increasing sales 21% over the Christmas trading period.

Alcohol free beer and cider specialist Drynks Unlimited has secured an additional £1 million investment in order to ramp up production.

Peroni Nastro Azzurro has launched a global ad campaign that urges viewers to appreciate the small pleasures they were denied during the coronavirus lockdown.

Gin brand Beefeater has launched a global advertising campaign designed to celebrate the spirit of London.

Chivas Brothers has donated its digital advertising slot at Old Trafford to a motor neurone disease charity for the upcoming clash between Man Utd and Sheff Utd.

Blossom Hill, one of the UK’s most popular wine brands, is receiving its largest ever advertising support, including £2.2m on media alone.

Diageo has unveiled a new Guinness TV advert in collaboration with Saatchi & Saatchi entitled Paint the Town Black.

US: Beam has expanded its Skinnygirl range to include wine, a range of flavoured vodkas and a Piña Colada.

UK: Diageo GB is re-positioning its Bell’s blended scotch whisky brand via a £1.35m TV ad campaign.

Diageo, through its Johnnie Walker brand, has launched a social media project to get communities involved in either technology, arts or business projects.

Diageo has announced the launch of Baileys Biscotti to the UK.

Diageo has launched a £15m global campaign for its Tanqueray gin brand.

Foster’s has launched an online tribute to England’s cricket victory, the first time for 24 years that England has won an Ashes Test Series in Australia.

Pernod Ricard has agreed a six-month sponsorship deal with UK TV channel Dave for its Australian wine brand Jacob’s Creek.

Bushmills master distiller Colum Egan has announced the names of the nine contenders who will represent their countries in the international finals of its competition.

Carlsberg, the official beer of the England football team, has launched its new TV advert in the build-up to this year’s World Cup.

First Cape wine is launching lower-alcohol (5.5% abv) extension of its First Cape brand.

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Nick Strangeway

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