Whisky Live Paris celebrates its 20th anniversary this year, returning to France’s capital with new addition to the 2024 show, The Agave Patio, paying tribute to the growing interest in the tequila and mezcal market. 

From September this year The Drinks Trust’s Develop programme will offer a bartending certificate provided by Mixology School and in partnership with United Kingdom Bartenders’ Guild.

Hazelwood Demesne Limited, owner of the Lough Gill Distillery in Sligo, has announced its acquisition by the Sazerac Company to develop the historical site.

Bacardi has announced the appointment of Ron Anderson as senior vice president and chief commercial officer.

New US consumer goods company Rok Stars, headed by Patron Spirits co-founder John Paul DeJoria, has acquired Austrian vodka brand Oval.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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