Pernod pairs Jacob's Creek with Andre Agassi
05 January, 2012
Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.
Bacardi plays Rafa Nadal
11 November, 2011
Bacardi has launched an international free prize draw competition to meet its “Global Social Responsibility” ambassador Rafael Nadal, the leading tennis player, as part of its “Champions Drink Responsibly” social responsibility campaign.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
