Sustaining Humanity

08 December, 2022

There’s more to sustainability than reducing fossil fuels and planting trees. Shay Waterworth looks at the human side and treating people better.

Mezcal has become a spirits category for the cool kids. But so much sudden attention on the agave spirit leaves its producers, which are often small-scale operations, and the slow-growing agave crop, open to exploitation.

Bangkok’s BKK Social Club has been named the winner of the Michter’s Art of Hospitality Award as part of Asia’s 50 Best Bars 2022.

Maker’s Mark has earned B Corporation Certification becoming the world’s largest distillery, and Kentucky’s first, to do so.

Bacardi has identified three key consumer groups after conducting an extensive survey on attitudes towards revisiting bars as lockdown measures are eased.

Stars continue to flock to give their endorsement to 100% agave brands, but sustainability has become an issue as consumer demand has risen.

The World’s Most Admired Wine Brands 2021 will be revealed in a countdown on YouTube from 6pm GMT on April 1.

Pernod Ricard has become the latest major company to halt advertising on Facebook and Twitter in a bid to stop the spread of hatred and misinformation.

Engagement with alcoholic drinks brands on social media has increased by more than 300% during the coronavirus lockdown, according to social analytics agency ListenFirst.

Bacardi plays Rafa Nadal

11 November, 2011

Bacardi has launched an international free prize draw competition to meet its “Global Social Responsibility” ambassador Rafael Nadal, the leading tennis player, as part of its “Champions Drink Responsibly” social responsibility campaign.

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