PROMOTIONAL FEATURE
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Żubrowka, one of the world's leading [1] vodka brands, has appeared on store shelves with a new look. Two flagship products, Żubrowka Bison Grass and Żubrowka Biała, have changed their iconic labels. The refreshed visual identity is accompanied by the campaign slogan "Serve the wild. Same heart, different looks".
McQueen Gin unveils augmented reality labels
A Scottish gin producer has used augmented reality in a bid to create the “world’s coolest labels” for its range.
Diageo rolls out advanced health warnings on key brands
Diageo is rolling out voluntary enhanced health warnings on bottles of Smirnoff, Gordon’s, Baileys and Captain Morgan as part of its broader responsible drinking campaign.
Vedett offers new back-label takeover
Belgian beer company Duvel Moortgat has announced the launch of a marketing campaign that will see the back labels of its Vedett beer bottles given over to its consumers’ artwork and blogs.
Labels key to success for selling wine in China
Wine producers looking to export to China for the first time need to get to grips with demands for high-quality packaging and culturally-sensitive labels, according to Wine Intelligence.
Bordeaux wine app to launch
Bordeaux Wine Council has announced the release of a mobile phone application called Smart Bordeaux.
Carlsberg unveils £240 beer
Denmark: Carlsberg has launched Vintage 3 – the third in an exclusive beer trilogy.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
