Cream liqueurs may have been a fairly stuck category for a while, but new players are introducing exciting options.

All-rye Finish distiller, Kyrö Distillery Company has secured a nationwide listing with UK supermarket Waitrose with the brand’s Kyrö Dairy Cream and Kyrö Ginnow available for purchase in-sotre and online.

UK retailers enjoyed soaring sales of Champagne and sparkling wine as the country basked in warm weather during the four weeks to September 5.

Smirnoff launches new flavours

14 November, 2011

US: Diageo has launched two new Smirnoff flavours. Whipped Cream and Fluffed Marshmallow are to be fronted by model and socialite Amber Rose. 

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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