Non-alcoholic spirits brand Strykk has secured new distribution agreements in the Netherlands and Canada.

Rhum Barbancourt, a family-owned distillery established in 1862, has entered a new distribution deal with MONARQ Group for Latin American and the Caribbean as well as duty free in the US.

The SPI Group has announced a new distribution agreement with Findlater Wine and Spirit Group to distribute the Stolichnaya vodka portfolio in Ireland.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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