Altia buys Xanté
23 January, 2012
Altia Plc is buying the Xanté Company and the Xanté spirits brand from the Swedish Tilander family.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
