Diageo rolls out advanced health warnings on key brands
Diageo is rolling out voluntary enhanced health warnings on bottles of Smirnoff, Gordon’s, Baileys and Captain Morgan as part of its broader responsible drinking campaign.
Captain Tom launches charity gin
British national treasure Captain Sir Tom Moore has teamed up with Otterbeck Distillery in Yorkshire to launch a gin.
Sales of Captain Morgan to match Bacardi, says Diageo
Sales of Captain Morgan rum will one day catch up with Bacardi, according to Diageo.
$5m visitor centre for Captain Morgan rum
Diageo has opened a US$5m Captain Morgan visitors’ centre as part of of its new distillery in the US Virgin Islands.
Diageo unveils Captain campaign
Diageo has launched a global, multi-media marketing campaign for its Captain Morgan rum-based brand.
Captain Morgan bar signals Diageo’s intent
The opening of a Captain Morgan branded bar on a tiny Bahamian island this last weekend signals Diageo GTME (Global Retail Middle East) division’s opening assault on the cruise line sector.
Diageo aims to make Captain Morgan 'global mega brand'
Diageo intends to grow Captain Morgan into a "global mega brand", according to Ed Pilkington, the group’s global category director for vodka, gin and rum.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
