Sotheby’s is entering a long-term partnership with Chivas Brothers to bring aged, one-off creations to auction, exclusively for Sotheby’s collectors.

Chivas Brothers, the Scotch whisky arm of Pernod Ricard, has collaborated with sake brewery Masuizumi on a new spirit.

Chivas Brothers received more than £3m from the Scottish Industrial Energy Transformation Fund to reduce its carbon emissions.

Chivas Brothers has launched an agriculture programme supporting sustainable farming practices among Scottish barley growers.

Chivas Brothers has brought forward a new pay package to suspend strike action threatened by Unite, a 500-member union.

Chivas Brothers has partnered with Naughty Dog to launch Moth & Wolf, a limited-edition blended scotch whisky inspired by PlayStation4 video game, The Last of Us Part II.

Chivas Brothers has teamed up with luxury fashion house Balmain to launch a limited-edition Balmain x Chivas XV collection.

Jean-Etienne Gourgues landed one of the top jobs in the Scotch whisky industry when he took over as chairman and chief executive of Chivas Brothers this summer.

The International Spirits Challenge 2021 has awarded 11 double gold medals to the finest Scotch whiskies in the world.

Chivas Brothers has released a single malt collection featuring 48 single cask expressions from across its 13 Scotch whisky distilleries.

Chivas Brothers has donated its digital advertising slot at Old Trafford to a motor neurone disease charity for the upcoming clash between Man Utd and Sheff Utd.

Chivas, the blended scotch whisky brand, is to sponsor the world’s biggest football club brand, Manchester United, in a three-year global partnership deal.

Time for Longmorn

11 October, 2016

Chivas Brothers, the scotch whisky and premium gin division of Pernod Ricard, has introduced two new expressions of Longmorn, its Speyside single malt.

Chivas Brothers has launched its first Chivas Regal global cocktail competition, The Chivas Masters.

Pernod Ricard grew sales by 4% during 2012/2013, thanks to the US and China offsetting a western European malaise.

Chivas Brothers has unveiled a 1.5 litre magnum of its flagshiop blended scotch whisky, Chivas Regal, aimed specifically at elite bars.

Pernod Ricard's whisky and gin arm Chivas Brothers has rolled out Ballantine’s 40 Year Old across "significant" Asian markets.

Scotch infrastructure

12 July, 2012

Asian demand for whisky has boosted investment in Scotland, says Lucy Britner

Pernod raises the stakes

01 June, 2012

Pernod Richard is raising the stakes in scotch whisky after a week in which it hosted a ‘Capital Markets Day’ of presentations up at its flagship Glenlivet distillery on Speyside.

China is the key for any global company and it is as important now as the US was in the past, according to speakers at the inaugural Worshipful Company of Distillers' city debate.

Chivas Brothers has launched two 17-year old Ballantine’s expressions under the new line, Signature Distillery Editions.

Chivas Brothers is introducing a new look for its Plymouth gin brand, re-positioning it above Beefeater 24, as a “super premium-plus”.

Chivas Brothers has launched a new special edition Beefeater gin. Developed by master distiller Desmond Payne, Beefeater London Market Gin will be available for a limited period from June 2011 in key global markets, including Spain, UK, Turkey and Bulgaria.

Chivas Brothers has introduced new packaging across its “core range" of The Glenlivet.

Scotch brand Chivas Regal and designer Vivienne Westwood have collaborated to launch a new limited edition whisky.

Scotch whisky brand Chivas Regal has launched a global television commercial as part of the ongoing Live with Chivalry campaign.

Chivas Brothers is taking its travel retail aged whisky campaign to the Americas.

Chivas Brothers has launched a winter version of its Beefeater gin brand.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

Instagram

Facebook