The Scotch Whisky Association (SWA) has announced that Scotch whisky has been registered as a trademark in Hong Kong, following the success of its application.

The European Union has reached a bi-lateral agreement with New Zealand which recognises the Prosecco DOC trademark.

Altia has signed an agreement to acquire cognac brand Renault from Pernod Ricard for a cash consideration of €10m.

Maker’s Mark has won a trademark infringement case against Cuervo tequila. A judgment has confirmed that the whiskey’s free-form red wax seal coating is a well-known and valid trademark.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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