Scotch granted trademark protection in Hong Kong
22 August, 2023
The Scotch Whisky Association (SWA) has announced that Scotch whisky has been registered as a trademark in Hong Kong, following the success of its application.
Prosecco DOC gains trademark protection In New Zealand
03 August, 2022
The European Union has reached a bi-lateral agreement with New Zealand which recognises the Prosecco DOC trademark.
Altia buys cognac Renault from Pernod Ricard
18 October, 2010
Altia has signed an agreement to acquire cognac brand Renault from Pernod Ricard for a cash consideration of €10m.
Maker's Mark wins wax seal trademark case
07 April, 2010
Maker’s Mark has won a trademark infringement case against Cuervo tequila. A judgment has confirmed that the whiskey’s free-form red wax seal coating is a well-known and valid trademark.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
