Diageo has opted for total control of its tequila destiny rather than a fight for second place in Irish whiskey, according to Euromonitor International's Jeremy Cunnington.

Suntory’s move for Beam “is not the end of it by any means”, leading drinks analyst Jeremy Cunnington of Euromonitor International has told DI.

Emerging markets will continue to drive alcoholic drinks volume and value growth in 2012, according to Euromonitor International.

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Danil Nevsky and Laura Grassulini

Are we missing the real point of on-trade advocacy?

Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community

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