InterLoire, the interprofessional body for Loire wines has announced that 18 wines from AOC Touraine and Vins de Pays du Val de Loire 2011 vintage have been selected as “Ambassador wines” for the Sauvignon Blanc de Loire project this year.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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