Maxxium UK to distribute Cooleys
27 June, 2012
Irish whiskey producer Cooley Distillery has appointed Maxxium UK to distribute brands, Kilbeggan, Connemara Peated Irish Single Malt, Tyrconnell Irish Single Malt and Greenore Irish Single Grain, in the UK.
Beam sets new Cooley focus
20 April, 2012
Following its €95m purchase of Cooley Distillery, Beam will phase out the supply of third-party brands to concentrate on building its core Irish whiskeys: Kilbeggan, Tyrconnell, Connemara and Greenore.
Digital Edition
Comment
Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
