Smirnoff tops top ten vodka brands
10 September, 2013
Smirnoff was the world’s best selling vodka in 2012, with more than double the annual volume sales of its nearest competitor, Absolut, according to Drinks International’s Millionaires’ Club 2013.
Krupnik nears Sputnik in meteoric vodka rise
16 May, 2012
Belvédère’s Polish vodka brand Krupnik recorded the largest growth of any spirit or liqueur brand in 2011, pushing it into the top ten of the world’s best selling vodkas, according to The Millionaires’ Club 2012.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
