Helms is Brown-Forman's GTR marketing director
27 April, 2016
Brown-Forman has announced that Eric Helms has become marketing director for its Global Travel Retail division.
Liqueurs report: Packaging
27 August, 2015
Experts from design specialist Seymourpowell look at how aesthetics can drive sales
UK: Chambord in six-figure TV push
08 June, 2012
Chambord, the French black raspberry liqueur, has invested a “six-figure sum” in its first TV advertising campaign with a sponsorship of E4’s new US drama.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
