PROMOTIONAL FEATURE
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In the ever-evolving landscape of premium mixology, one name consistently resonates with bartenders and industry professionals who seek to elevate their cocktail creations: Antica Formula by F.lli Branca Distillerie.
Ferrari Trento has announced it will be the official toast of Formula 1 until the end of the 2025 season, extending its partnership from three years to five.
Ferrari Trento plans global expansion after Formula One deal
Drinks International caught up with Ferrari Trento chief executive Matteo Lunelli to learn more about the brand’s new Formula One sponsorship deal.
Peroni Libera 0.0% sponsors Aston Martin Cognizant Formula One team
The Peroni Libera 0.0% logo will take pride of place on Aston Martin Cognizant’s new Formula 1 car this season as part of a multi-year sponsorship deal. Drinks International caught up with Richard Ingram, global brands director at parent company Asahi Europe & International, to learn more about its plans for the partnership.
Mumm renews F1 podium partnership
Champagne GH Mumm has renewed its long term international partnership as ‘Official Champagne of Formula 1’.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
