Pernod Ricard sends young talents to One Young World
14 October, 2014
Pernod Ricard is sending nine ‘young talents’ to the One Young World Summit in Dublin from 15-19 October.
Sazerac buys 17 brands from Corby
30 September, 2011
Buffalo Trace bourbon owner the Sazerac Company has agreed to purchase 17 brands from Pernod Ricard‘s Corby Distillers.
Canada: Corby sells Seagram Coolers brand
22 March, 2011
Canada: Brick Brewing Company has acquired the Canadian rights to the Seagram Coolers brand from Corby Distilleries. The transaction closed upon signing.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
