Sales of beers, wines and spirits have finally started to decline in the UK off-trade after bars were permitted to open their doors once again.
Saw Snow Patrol last night at the Bushmills distillery on the far north coast of Northern Ireland. There was a delightfully intimate atmosphere in the 'Cooperage' (no coopers present thankfully) with plenty of loyal fans mouthing the lyrics as the band went thru its paces.
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
