27 February, 2023

Three Sixty Vodka is market leader in the premium vodka segment in Germany.

The billionaire founder of Microsoft has bought a 3.76% stake in Dutch drinks giant Heineken Holding NV, although Gates has previously said he was “not a big beer drinker”.

Non-alcoholic spirits brand Strykk has secured new distribution agreements in the Netherlands and Canada.

Ketel One vodka has introduced Ketel One Oranje, an orange flavoured vodka.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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