on 04 December, 2014
Patience Gould assesses what’s going on as things shake up in the tequila and Irish whiskey categories
Casa Sauza XA is given new look
06 February, 2013
Beam’s ultra-premium positioned limited edition tequila, Casa Sauza XA, has a new look.
Diageo and Suntory in talks to buy Beam?
09 December, 2012
Diageo and Suntory have held talks about bidding $10 billion for American drinks giant, Beam, according to reports in today’s Sunday Telegraph (December 9).
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
