Johnnie Walker concept store in T4
05 March, 2014
Diageo Global Travel and Middle East (GTME) and the World Duty Free Group have opened an “exclusive concept store” in the departures concourse of London Heathrow Terminal 4, for Johnnie Walker Explorers’ Selection, a major global marketing initiative that GTME says represents one of Diageo’s most significant investments in travel retail.
Johnnie Walker Explorers’ Club Collection presented
25 October, 2012
Diageo unveiled the first whiskies of its Johnnie Walker Explorers’ Club Collection at TFWA Cannes yesterday.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
