William Grant & Sons has announced the launch of an on-trade campaign to raise awareness of the way to serve Hendrick’s & Tonic - garnished with cucumber. 

Cocktail bar, Mr Fogg’s in London’s Mayfair said to be the home of the eccentric British adventurer, Phileas J. Fogg is the site of Hendrick’s gin brand’s Botanical Garden.

Brands Report 2015: Gin

06 January, 2015

Charles Tanqueray would be proud – Diageo has done a fine job with his gin.

The global Gin sector is low price, low growth and extremely uninteresting, according to a top City of London analyst.

First Drinks, William Grant & Sons UK distributor, has announced a major investment to strengthen its presence in the UK on-trade.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

Instagram

Facebook