There’s a return to the top spot after a three-year hiatus, but the brands remain largely unchanged from last year.

Diageo’s Bulleit has come out trumps as the bestselling brand in the American whiskey category for the third time in four years.

With the proliferation of distilleries continent-wide, North American whiskey is no longer the sole domain of its heartlands Kentucky and Tennessee.

Diageo’s Bulleit holds both top spots for the third year running. Shay Waterworth reports

Bulleit, the Diageo-owned bourbon brand, has formally opened its new US$115m distillery in Shelbyville, Kentucky.

Aidan Bowie, Diageo Reserve’s GB World Class Bartender of the Year 2016, has partnered with Llama Inn in Williamsburg, NYC to open a World Class pop up bar on August 3.

This year the World Whisk(e)y charts aren’t dominated by the usual suspects.

Diageo has broken ground on its new Shelby County, Kentucky distillery, which the company has announced will be called ‘The Bulleit Distilling Co’ after the distillery’s flagship brand.

Bulleit proof

13 March, 2014

From soldier to distiller by way of being a lawyer – the creator of Bulleit bourbon has a chequered history. He shares his stories with Hamish Smith

Diageo has announced that it plans to invest an initial US$2 million to develop the Stitzel-Weller Visitor Center at the Louisville distillery.

Diageo ups the Bulleit proof

11 December, 2013

Diageo has introduced Bulleit Rye and upped the strength of its Bulleit Bourbon in the UK and Germany.

Diageo bites the Bulleit

10 December, 2013

Diageo has announced the launch of Bulleit Bourbon at and the introduction of its new Bulleit Rye whiskey into the UK.

Diageo bites the Bulleit

10 December, 2013

Diageo has announced the launch of Bulleit Bourbon and the introduction of its new Bulleit Rye whiskey into the UK.

Diageo fires new Bulleit

24 January, 2013

Diageo has launched a 10 year old expression of Bulleit Bourbon in the US.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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