Porto Cruz has launched Cruz Fresco Pink & Tonic, a ready-to-drink, low-abv drink made with Porto Cruz Pink port and tonic water with natural aromas.

California, US has introduced a bill to allow spirits-based ready-to-drink (RTD) beverages to be sold under the same licence as beer and wine.

Lockdown-led innovation has resulted in a new wave of top-end RTDs that tick many boxes. Shay Waterworth finds the brands that have rapidly become big hits.

The Wine and Spirit Trade Association (WSTA) has warned that changes to customs classifications at EU level could lead to an increase in excise duty and VAT for some made-wine* products in the UK.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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