Scotch growth aided by France and Spain
04 September, 2013
Recoveries in the much-maligned markets of France and Spain helped to off-set declines in Asia as global sales of Scotch grew 11% by value and 9% by volume for the first half of 2013.
Scotch boosted by Latin American trade deals
01 August, 2013
Fair Trade Agreements between the EU and Colombia, Honduras, Nicaragua and Panama will come into force today, according to the Scotch Whisky Association.
Scotch growth scuppered by western Europe
03 April, 2013
Scotch whisky sales growth slowed to 1% in 2012, while 11 of the sector’s top 20 export markets registered volume declines, according to the Scotch Whisky Association.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
