Bacardi Global Travel Retail is running a major whisky campaign at six airports in four countries across the Asia Pacific & Middle East region to celebrate the Diwali festive period.
The dark rum category is benefiting from some tender loving care. Dominic Roskrow looks at how it’s targeting whisky and brandy as a premium spirit
I went to two whisky launches yesterday (May 8) – Bacardi’s Glen Deveron, the Royal Burgh Collection and Pernod Ricard/Chivas Brothers’ The Glenlivet Alpha. Both interesting for different reasons and very much a case of ‘chalk & cheese’ when it comes to the brand and what they are doing with it.
Bacardi Global Travel Retail (BGTR) has launched a Highland single malt Scotch whisky collection exclusive to travel retailers, World Duty Free.
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
