Emilio Restoy, Zamora Company CEO and vice president of the Spanish Wine Federation (FEV), has spoken on President Donald Trump's measure of imposing heavy tariffs on certain European products including wine.

Diego Zamora has responded to an upturn in sales with a new up-sized Licor 43 plant and headquarters in Cartagena, near Murcia in Spain.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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